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scarf Trend Report 2026

scarf drew 264.1M views from 1.8K posts over the charted period, +53580% from the first week to the last.

Last updated · refreshed weekly from Submarine.ai data

Weekly volume

ViewsPostsInvalid Date to Invalid Date
Weekly scarf activity from Invalid Date to Invalid Date. Views peaked the week of Invalid Date at 113M. Latest week: 17.1M views across 308 posts.

Brands driving scarf

#BrandViews (30d)
1Ralph Lauren22.1M
2Burberry10.6M
3Lefties10.3M
4Ami Paris7.1M
5Stradivarius6.4M

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Full rankings · every brand · every platform · updated weekly

Top posts

  • London nights in Winter 2026 #BurberryTiktok · 9.9M views
  • Softly layered. Artfully effortless. Distinctly #RalphLauren. Presenting the Spring 2027 #RLCollect…Tiktok · 9.3M views
  • The Spring 2027 #RLCollection, presented by Ralph Lauren. Discover more moments from the #RLCollect…Instagram · 8.1M views
  • On the move: a wardrobe that keeps pace.Instagram · 6.3M views

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