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having a baby Trend Report 2026

having a baby drew 250.2M views from 4K posts over the charted period, +1013% from the first week to the last.

Last updated · refreshed weekly from Submarine.ai data

Tracked publicly since October 2026

Weekly volume

ViewsPostsInvalid Date to Invalid Date
Weekly having a baby activity from Invalid Date to Invalid Date. Views peaked the week of Invalid Date at 40.8M. Latest week: 8.2M views across 264 posts.

Brands driving having a baby

#BrandViews (30d)
1Vogue20M
2Sephora8.4M
3Victoria’s Secret7.9M
4L'Oréal Paris5.2M
5E.Leclerc3.4M

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Top posts

  • It’s giving mother. sat front row at tonight’s show, and we can only imagine the looks she’s cookin…Instagram · 19.9M views
  • A minha fantasia para o baile de #HalloweenSephora 2026 não poderia ser diferente 🤰🏻✨🌚🧚🏼Instagram · 8.4M views
  • Motherhood looks good on you Barbara Palvin. So does the runway—see you in LA.Tiktok · 7.9M views
  • What started with Steph sharing snippets of her life on TikTok has grown into a community of hundre…Tiktok · 5.2M views