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soft glam Trend Report 2026

soft glam drew 4.2M views from 384 posts over the charted period, +53638% from the first week to the last.

Last updated · refreshed weekly from Submarine.ai data

Weekly volume

ViewsPostsInvalid Date to Invalid Date
Weekly soft glam activity from Invalid Date to Invalid Date. Views peaked the week of Invalid Date at 1.1M. Latest week: 124.1K views across 23 posts.

Brands driving soft glam

#BrandViews (30d)
1ELF Cosmetics3.6M
2MAKEUP BY MARIO294.5K
3Florence by Mills42.4K
4JEFFREE STAR COSMETICS40.4K
5House of Lashes38.8K

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Full rankings · every brand · every platform · updated weekly

Top posts

  • you REALLY don’t wanna get stuck here #unglammyvalley #foundationfail #softglamTiktok · 1.2M views
  • Unglammy Valley = a place where your neck doesn’t match your face. 😱 When your foundation is a mis…Instagram · 985.2K views
  • Only Soft Glam Satin Foundation can help you e.l.f.scape Unglammy Valley! ✨ Buildable, blendable, a…Instagram · 644.2K views
  • only Soft Glam can protect @Sara Waisglass from that JUMPSCARE 😱😱😱 #unglammyvalley #foundationfa…Tiktok · 623.2K views

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