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hat Trend Report 2026

hat drew 190.2M views from 1.2K posts over the charted period, +226722% from the first week to the last.

Last updated · refreshed weekly from Submarine.ai data

Weekly volume

ViewsPostsInvalid Date to Invalid Date
Weekly hat activity from Invalid Date to Invalid Date. Views peaked the week of Invalid Date at 69.7M. Latest week: 10.2M views across 177 posts.

Brands driving hat

#BrandViews (30d)
1Ami Paris6.5M
2Gant5.8M
3Zalando3.8M
4Armani3.3M
5Bershka2.3M

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Full rankings · every brand · every platform · updated weekly

Top posts

  • See you on campus. Shop Gant x Yale University at gant.com.Tiktok · 5.7M views
  • Ami Kids starts where every story begins: childhood, friendship and the freedom to be yourself.Tiktok · 3.8M views
  • @bella_freud, making the unconscious conscious. #Zalando #WhatDoIWear #AW26Tiktok · 3.6M views
  • EA7 Emporio Armani - 2026 Spring/Summer Advertising CampaignYoutube · 3.3M views

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