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halloween Trend Report 2026

halloween drew 179.6M views from 3.8K posts over the charted period, +293880% from the first week to the last.

Last updated · refreshed weekly from Submarine.ai data

Tracked publicly since October 2026

Weekly volume

ViewsPostsInvalid Date to Invalid Date
Weekly halloween activity from Invalid Date to Invalid Date. Views peaked the week of Invalid Date at 109M. Latest week: 109M views across 925 posts.

Brands driving halloween

#BrandViews (30d)
1Krispy Kreme43.9M
2NYX Cosmetics28.8M
3HALLY17M
4LIDL12M
5Sephora6.5M

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Top posts

  • Creative Costume Idea! 🎃 How to make an easy headless costume for kids! #costume #halloweencostume…Instagram · 32.3M views
  • who’s being a butter gloss for halloween? 🙋‍♀️ and i are! - #nyxcosmetics #nyxprofessionalmakeup #…Instagram · 20.8M views
  • 3 Halloween hairstyles you NEED to try 🎃👻 Cute, festive, and perfect for adding a little spooky f…Instagram · 16.9M views
  • $3 Original Glazed Dozen 🎃 When you buy any dozen Friday, 10/9 thru Sunday, 10/11 🍩 Get this scar…Tiktok · 12.2M views