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fragrance Trend Report 2026

fragrance drew 438.1M views from 30.2K posts over the charted period, +577% from the first week to the last.

Last updated · refreshed weekly from Submarine.ai data

Weekly volume

ViewsPostsInvalid Date to Invalid Date
Weekly fragrance activity from Invalid Date to Invalid Date. Views peaked the week of Invalid Date at 56.9M. Latest week: 31.3M views across 2771 posts.

Brands driving fragrance

#BrandViews (30d)
1Kylie Cosmetics21.4M
2Rare Beauty17.4M
3Sol de Janeiro12M
4KAYALI5.6M
5Adopt5.1M

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Full rankings · every brand · every platform · updated weekly

Top posts

  • my first ever fragrance trio, mood stones, just dropped only at @ultabeauty stores nationwide 🤍 🌊…Instagram · 8.1M views
  • my first ever fragrance trio, mood stones, just dropped only at @ultabeauty stores nationwide 🤍 🌊…Instagram · 8.1M views
  • NEW Rare Beginnings Eau de Parfum and a look to match (!!) ✨ Full look breakdown of Founder @selena…Instagram · 6.4M views
  • MEGA LIVE. August 23rd. 2pm EST ❤️‍🔥 The Cheirosa Intense Mists drop and we're going live to celeb…Tiktok · 5.6M views

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