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concealer Trend Report 2026

concealer drew 114.5M views from 2.9K posts over the charted period, +80% from the first week to the last.

Last updated · refreshed weekly from Submarine.ai data

Weekly volume

ViewsPostsInvalid Date to Invalid Date
Weekly concealer activity from Invalid Date to Invalid Date. Views peaked the week of Invalid Date at 24.3M. Latest week: 5.3M views across 322 posts.

Brands driving concealer

#BrandViews (30d)
1Natasha Denona7.3M
2Huda Beauty3.1M
3Benefit Cosmetics2.2M
4Kosas1.5M
5Fenty Beauty939.3K

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Full rankings · every brand · every platform · updated weekly

Top posts

  • MY LiTTLE SiSTERS GOT ME READY 👀😳 #shortsYoutube · 2.1M views
  • don’t sleep on the spit technique 🫧 watch @skindew0 achieve the most stunning lip with @huda's spi…Instagram · 1.7M views
  • EVERYDAY SMOKEY EYES for Mature Eyes ft. my MINI EYE SCULPT EYESHADOW PALETTE in shade ORIGINAL 🤎 …Instagram · 1.6M views
  • No wrong answers here 😏 @kosasInstagram · 1.4M views

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