Top Makeup Brands on Instagram in 2026, Ranked by Views
The makeup brands people watch most, ranked by views and engagement on their makeup content. The table below covers 320+ tracked makeup brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  Huda Beauty | 50.9M | 689.1K | 1.4% |
| 2 |  r.e.m. beauty | 44.4M | 400.4K | 0.9% |
| 3 |  Natasha Denona | 15.1M | 117.1K | 0.8% |
| 4 |  ONE/SIZE by Patrick Starrr | 15M | 104.7K | 0.7% |
| 5 |  Fenty Beauty | 14.4M | 366.8K | 2.5% |
| 6 |  MAC Cosmetics | 13.6M | 278.2K | 2.1% |
| 7 |  Kiko Milano | 10.6M | 146.2K | 1.4% |
| 8 |  NYX Cosmetics | 9.1M | 94.6K | 1.0% |
| 9 |  Urban Decay | 7.6M | 100.7K | 1.3% |
| 10 |  Charlotte Tilbury | 7.6M | 116.8K | 1.5% |
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Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders brands by total views on their makeup content over the trailing 30 days on Instagram. Posts are matched to the topic by AI tagging, so a brand's general content does not count, only its makeup posts. Figures are rounded; the snapshot refreshes every week.
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Start free trial →Frequently asked questions
What is the most popular makeup brand on Instagram in 2026?
Huda Beauty currently leads the ranking with 50.9M views on Instagram over the last 30 days, according to Submarine.ai's weekly measurement.
How are these makeup brands ranked?
By measured performance of their makeup content: total views over the trailing 30 days on Instagram on posts Submarine.ai has tagged with the topic. 320+ brands qualified this month, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.